second lifers average 12 minutes in-world per month
It seems my (and others’) hesitations about Second Life might be justified:
A new study from Yankee Group finds that the hype surrounding Second Life is considerably bigger than the virtual world’s real-life relevance.
The study showed that Second Lifers spend an average of 12 minutes in-world per month, compared to the 186 minutes Facebook users typically spend on Facebook per month.
Commentary on the study seems to be focussed on the PC-centric nature of Second Life and the role this has played in SL’s failure to realise its full potential.
…for virtual worlds and metaverses to achieve greater potential in the marketplace and grow beyond early adopters, the experience must be untethered to meet the needs of the Anywhere Consumer™. Companies that provide remote access—through mobile devices or other means—to their web experience will have a greater impact than pc-centric companies.
Lots for us to think about here. Time to start pondering how we can deliver to mobile users, me thinks.
